Maximus
AI Chief of Staff
Get Real AI Working In Your Business
Leadership coaching and done-for-you AI — powered by strategy and a specialized team of AI agents.
Denette Bulls —
Founder & Leadership Coach
Promotion Coaching helps business owners, solopreneurs, founders, and growing organizations strengthen leadership, build clarity, create premium content, and put real AI to work — whether you run the show alone or lead a full team. Start with a single agent or build the whole bench, and grow with systems that scale.
AI raised the floor on competence. Leadership is still the ceiling.
Proof
We don't just teach this — we build it.
We've built custom AI agent teams for business owners across a range of industries, and we run our own team every day.
“Denette and her team have created the perfect system for making and using AI agents to help with all of the things I need as an author. She walks you through the process, explains how to use the various features and sticks with you while applying them to fit your needs. I am exponentially more efficient and I didn't need to spend money hiring!”
Flagship Service
Custom AI Agents & Enablement
We build the AI that runs real work in your business — one agent or a whole team.
Role-based AI agents, agent teams, custom skills, and branded GPTs — designed around your actual bottleneck and built with guardrails you control. It's an asset you own, not a subscription you rent, and we train you to lead it.
Start with a single agent for the job that eats your week — that's a real entry point, not a downgrade. Scale to a full team when you're ready.
- Custom agents & agent teams
- Custom skills for repeatable jobs
- Branded custom GPTs
- Enablement so you (or your team) can run it
Our business runs on a team of AI agents. We'll build yours.
What We Do
Three more ways we build momentum
Alongside custom AI agents, these three tracks support business owners, founders, and teams.
Leadership & Executive Development
Strengthen leadership, build clarity, and lead with impact — whether you run a team or run the show alone.
Content, Courses & Brand Assets
Create premium content, courses, and compelling assets that position you as the authority.
Launch, Growth & Client Acquisition
Launch with confidence, attract ideal clients, and build systems that scale.
Meet the Expert Team
A specialized team of AI agents
Twelve AI agents, each with a real job: strategy, content, design, launch, acquisition.
These are our own AI agents — and we build custom ones for clients.
Maverick
AI Business Coach
Hendrix
AI Feedback Coach
Canon
AI Director of Growth & Client Acquisition
Nia
AI Director of Brand & Social Media
Maya
AI Director of Learning & Program Design
The team you just met? We'll build yours.
Ready for your next level?
Book a discovery call. We'll walk through what we build — custom AI agents, premium content, leadership coaching — and show you exactly what an engagement would look like. No pitch, just a conversation.